half of 2014 the number of flat- simmering Charge pending counter-attack

half of 2014 the number of flat- simmering Charge pending counter-attack

Section 1 : Shipments of various counter-attack in the performance of Apple fell Lenovo

Unconsciously, 2014 has been nearly half over , the Tablet PC market entered its fifth year , the pace of the overall development of a healthy consumer market is still hot , industry, market firmly forward rugged tablet pcs. Market trend is good, there is a time Pa Pa data , there is no shortage simmering, challenging counter-attack , making 2014 flat six months, the number of read another sort of taste ?

According to IDC's latest set of data, Apple 2014 Q1 flies are not liking the tablet PC market share from 40.2% in Q1 13 dropped 32.5 percent , shipments from 19.5 ( million ) dropped to 16.4 ( million ) . This respects with the existing product iPad Air, iPad mini performance of two related , but pressure from other brands are also effective gobble its long-term dominance. Recent news of Apple's new products , but more intelligent guess from wear , the product line has little effect on the growth of the tablet , the real market incentives have to wait for the arrival of the winter series of new iPad .

Speaking of Apple would have mentioned Samsung, from the data, the Korean company in terms of market share and shipments have considerable growth. CES extravaganza beginning on the Pro Series tablet to the market brings more quality choices, while its mobile advertising effect of the number of product lines also indirectly affect the public perception of its flat 32 % year on year growth trend gratifying ( Apple fell by 16.1% ) . Whether or shipments from market share , Apple still holds the first ( 32.5% ) , Samsung still sit tight in the second ( 22.3% ) , but the gap is narrowing , and feel the crisis yet ?

2014 Q1 Tablet PC shipments and market share performance ( data from IDC)

Also worth noting is the association , although shipments and market share is still much room for improvement , but the growth rate is indeed amazing, an increase of 224.3% in Q1 , shipments and market share almost doubled to improve . The data give a slight decline Asus sounded the alarm , this association continue cultivating YOGA (Android) and Miix (Windows) product line, Asustek force ZenFone smartphones, tablets Android platform, the main push of the product line entry price of the product , as usual in June perhaps will usher in the new concern .

Compared to the same period last year , Amazon is not optimistic about the performance of the global market , but Kindle Fire HDX is still regarded as the star of this year's market, products, configurations, prices and content services have advantages , and its good reputation in the e-book market indirectly led to the flat product line concerns. Later into China , Amazon can like Apple ( Greater China is still the fastest growing market ) to seize growth as the Chinese mainland market , test marketing strategies.

The other contains the vast majority of international brands, domestic brands and white card , this camp there are hundreds of brands of unequal strength . From IDC 's data, they occupy 34.2% of the total share of the tablet market in the past year showed a slightly rising trend , limited overall growth.